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General

SAP, Deutsche Telekom top list of most valuable German brands

Friday 26 January 2018 | 14:50 CET | News
German software giant SAP was found to be the most valuable brand in Germany at nearly USD 49 billion, according to a new study by market research firm Kantar Millward Brown and media agency WPP, reported Reuters. Deutsche Telekom came in second place in the study's ranking with a total value of USD 39 billion.

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Categories: General
Companies: Deutsche Telekom / Millward Brown / SAP / WPP
Countries: Germany
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