Satellite TV surges 7% in one year to reach 59 mln homes in MENA - study

Tuesday 14 November 2017 | 13:48 CET | News

Satellite TV reception in the MENA region has continued to increase its market-share compared to terrestrial and IPTV, and now reaches into 59 million homes, says a report by Eutelsat Communications on TV trends across the Middle East and North Africa. The number of homes represents 94 percent of the 62.2 million TV homes in 14 Arab-speaking countries, up from 92 percent only twelve months ago.

Eutelsat’s 7/8 degree West neighbourhood has further reinforced its pole position, with reach into 56.2 million homes in 14 Arab countries, up 3.1 million homes year-on-year. The attraction of 7/8 degree West for 95 percent of the satellite homes in the region is driven by a line-up of over 1,200 Arabic and international channels, with a high diversity of free-to-air content and exclusivity (55% of exclusive channels). 

The latest audience growth also reflects the expanding offer of High Definition content at 7/8 degree West, up 34 percent in twelve months to 179 channels (15% of channels). The pace of adoption of HD is accelerating in the MENA region, with HD-equipped homes now reaching 28.2 million, up from 17.7 million in 12 months and representing 46 percent of TV homes. This percentage is even more significant at the Eutelsat/Nilesat 7/8 degree West neighbourhood where 66 percent of homes own HD displays.


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