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General

SFR adopts new tagline in interactive TV ad campaign

Thursday 20 March 2014 | 09:14 CET | News
French operator SFR has adopted a new tagline as part of a national TV advertising campaign with interactive features from Vine and Twitter. "SFR. Smart comme vous." ("SFR. Smart like you.") reflects the central role of the smartphone today and the balance between the operator's position in the vanguard of technology and the aspirations of its customers. SFR has also adopted an audio identity and has simplified and modernised its logo. The ad campaign the agency Les Gaulois illustrates superfast internet services over 4G, dual carrier and fibre. Viewers can produce their own Vine that will be

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Categories: General
Companies: SFR / Twitter / Vine
Countries: France
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