SFR adopts new tagline in interactive TV ad campaign

Thursday 20 March 2014 | 09:14 CET | News
French operator SFR has adopted a new tagline as part of a national TV advertising campaign with interactive features from Vine and Twitter. "SFR. Smart comme vous." ("SFR. Smart like you.") reflects the central role of the smartphone today and the balance between the operator's position in the vanguard of technology and the aspirations of its customers. SFR has also adopted an audio identity and has simplified and modernised its logo. The ad campaign the agency Les Gaulois illustrates superfast internet services over 4G, dual carrier and fibre. Viewers can produce their own Vine that will be

Thank you for visiting Telecompaper

Sign up below to get access to the rest of this article and all the telecom news you need.

  • Register free and gain access to even more articles from Telecompaper. Register here
  • Subscribe and get unlimited access to Telecompaper’s full coverage, with a customised choice of news, commentary, research and alerts.


Already registered?

Free Headlines in your E-mail

Every day we send out a free e-mail with the most important headlines of the last 24 hours.

Subscribe now

Categories: General
Companies: SFR / Twitter / Vine
Countries: France
::: add a comment
This article is part of dossier


Add comment

We welcome comments that add value to the discussion. We attempt to block comments that use offensive language or appear to be spam, and our editors frequently review the comments to ensure they are appropriate. If you see a comment that you believe is inappropriate to the discussion, you can bring it to our attention by using the report abuse links. As the comments are written and submitted by visitors of the Telecompaper website, they in no way represent the opinion of Telecompaper.


SFR cuts ad spend 5.2% in 2012, Orange and Bouygues by less

Published 31 Jan 2013 10:11 CET | France
Orange France, SFR and Bouygues Telecom all decreased their advertising expenditure in 2012, according to Kantar Media's ranking ...

SFR runs TV ad drive with Shazam

Published 26 Nov 2012 12:02 CET | France
French mobile and broadband operator SFR has launched a TV ad campaign in partnership with media engagement company Shazam. ...

SFR targets Free Mobile in ad campaign

Published 29 Oct 2012 09:56 CET | France
French mobile and broadband operator SFR is taking on rival Free Mobile in a new ad drive that does not refer to its competitor ...

SFR backs Dual Carrier HPSA with historical ad campaign

Published 29 Sep 2012 12:51 CET | France
French operator SFR has launched a major TV ad campaign illustrating its 25-year history and new Dual Carrier HSPA technology, ...

SFR launches new branding campaign

Published 02 Nov 2010 13:30 CET | France
French operator SFR launched a new branding campaign, using the tagline 'SFR. Carrement Vous', which plays on its square logo and ...