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SFR stores use virtual reality to showcase RMC Sport, Discovery and other channels

Thursday 29 November 2018 | 09:40 CET | News
French operator SFR has announced the launch of an initiative in eighteen of its retail stores which aims to promote TV content using virtual reality. Until 15 December, shoppers are invited to an immersive experience that enables them, for example, to enter the Parc des Princes football stadium and participate to a virtual version of RMC Sport's Super Moscato Show. The initiative showcases content from three TV channels (Discovery Channel, Discovery Science, and NBCUniversal's 13th Street) exclusively available within SFR's bundles, as well as its own RMC Sport channels.

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Categories: Internet
Companies: SFR
Countries: France
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