Sinclair inks streaming content deal with NBA for upcoming DTC platform

Friday 14 January 2022 | 09:50 CET | News
The Sinclair Broadcast Group has announced a new deal with the National Basketball Association (NBA) that includes digital distribution rights for streaming content in the local territories of 16 NBA teams. Under the contract, Sinclair unit Diamond Sports Group will be able to offer streaming content, including live games, on a direct-to-consumer (DTC) basis via its Bally Sports Regional Networks. No financial details were disclosed. 

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Categories: Broadcast & Satellite / Internet
Companies: Sinclair Broadcast Group
Countries: United States
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