Sky announces upcoming enhancements to Sky AdSmart platorm

Friday 12 September 2014 | 10:06 CET | News
UK broadcaster Sky has announced two enhancements to the Sky AdSmart tailored advertising service that will give clients more control over their TV campaigns. From November, advertisers using Sky AdSmart will be able to deliver TV ads to Sky homes by area postcodes. The ability to focus advertising using the first two letters of a postcode builds on the existing location-based targeting offered by Sky AdSmart which allows advertisers to select either TV regions or metropolitan areas including Leicester, Belfast and Cardiff. Sky AdSmart will also enable advertisers to use their own customer

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Categories: Broadcast & Satellite / Internet
Companies: Sky
Countries: United Kingdom
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