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Sky invests USD 10 mln in DataXu

Monday 25 January 2016 | 08:54 CET | News
UK pay TV group Sky has invested USD 10 million in US company DataXu, a provider of programmatic marketing analytics, data management and media activation software. Sky said DataXu's programmatic marketing expertise benefits it as an advertiser and investor.

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Categories: Broadcast & Satellite
Companies: DataXu / Sky
Countries: United Kingdom / United States
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