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Sky invests USD 5 mln in Sharethrough

Tuesday 30 September 2014 | 09:48 CET | News
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Satellite TV and broadband operator Sky has invested USD 5 million in US advertising technology company Sharethrough as part of a USD 10 million funding round including current investors Floodgate, Elevation Partners, North Bridge Venture Partners and Silver Creek Ventures. Sharethrough sells software that enables publishers to monetise their sites and apps with adverts that are non-interruptive and stylistically similar to the surrounding content. Through the partnership, Sky's advertising sales house, Sky Media, will offer its clients access to Sharethrough's native advertising software.

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Categories: Internet
Companies: Sharethrough / Sky
Countries: United Kingdom / United States
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