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Sky Media tests new Sky AdVance advertising platform

Wednesday 21 October 2015 | 11:32 CET | News
Sky's advertising sales division Sky Media has started testing with up to 20 advertisers a new product called Sky AdVance set to launch from January 2016. Sky AdVance combines TV and online audiences to address the most relevant and interested audiences via whichever screen they are using. Sky writes that it allows TV to digital and vice versa, connecting content, context and creative. To support the service Sky Media has expanded its TV audience measurement capabilities to gather data from 3 million households

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Categories: Broadcast & Satellite / Internet
Companies: Sky
Countries: United Kingdom
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