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Sky signs up new advertisers for Bundesliga

Wednesday 24 August 2016 | 12:18 CET | News
Sky reached record viewings in the past Bundesliga season with an average of 5.4 million contacts per match day, an increase of almost 9 percent compared to the previous season. The biggest growth drivers were special advertising formats (+31%). There is a particular demand for live insert, live frame and super frame, the pay-TV provider said. Among the largest advertising clients in the new season are Bwin, Kia Motors, Krombacher brewery and Tipico. Sky has also won new customers including Betway, Deutsche Telekom, Maurer + Wirtz and Sixt. Coca Cola will continue to implement the creative

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Categories: Broadcast & Satellite
Companies: Deutsche Telekom / Sky
Countries: Germany
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