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Sky study finds multiscreen advertising more effective

Monday 25 April 2016 | 16:13 CET | News
Advertising is more effective when delivered across multiple screen formats, according to research by Ipsos for the pay-TV provider Sky Deutschland. Sky Mix users, who watch football broadcasts both via Sky Go as well as linear or in parallel, are the most active football viewers on Sky. The average advertising recall among Sky Mix users was 27 percent in the Bundesliga Live environment and 29 percent in the UEFA Champions League and Europa League environments. Sky Go had a positive influence on brand appeal, purchase relevance and recommendation, the survey found. A brand advertising in the

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Categories: Broadcast & Satellite
Companies: Sky Deutschland
Countries: Germany
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