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Wireless

Smartfren taps Whale Cloud for ZSmart Campaign Management service upgrade

Friday 25 September 2020 | 12:52 CET | News
Indonesian operator Smartfren has partnered with Whale Cloud Technology to upgrade its ZSmart Multi-channel Campaign Management (MCCM). The ZSmart platform is designed to manage omni-channel real-time campaigns during each phase of customers' lifecycle. With ZSmart MCCM, ZSmart plans to provide customers with more targeted, marketing campaigns in real-time supported by artificial intelligence or machine learning.

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Categories: Mobile & Wireless
Companies: SmartFren
Countries: Indonesia
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