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Wireless

Smartwatch ad spend to reach USD 69 mln by 2019 - study

Tuesday 14 April 2015 | 11:23 CET | News
The amount spent by brands to advertise on smartwatches will increase from just USD 1.5 million this year to USD 68.6 million by 2019, according to a new report from Juniper Research. The growing ad spend will be driven by the entrance of high profile brands such as Apple into the smartwatch arena together with increased acceptance of wearable technology. However, Juniper also noted that brands will have to devise and implement new advertising formats designed to cater for the limited space available on a smartwatch screen. In addition, with consumers viewing smartwatch screens for seconds

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Categories: Mobile & Wireless
Companies: Apple
Countries: World
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