Social media changes German consumer behaviour - study

Wednesday 20 February 2013 | 12:05 CET | News
Social media is changing the behaviour of German consumers, according to the German Social Media Consumer Report 2012/2013 by the University of Muenster and Roland Berger Strategy Consultants. When making consumer decisions, Germans place just as much importance to information from social media as to information from TV. On average, just under 8 percent of Germans' purchases are influenced by social networks. On average, every German is registered on three social networks; with just 7 percent of internet not using any social networks at all.

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Categories: Internet
Countries: Germany
::: add a comment


Please, I need you to expose the entire report about german consumer behaviour for more information. Thank you so much.
Eli Pov @ 30/4/2013 - 16:53

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