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Sofia Digital, MTV develop interactive advertising for smart TV sets

Monday 27 September 2021 | 15:09 CET | News
Finnish software company Sofia Digital said that it and Telia Company's MTV have jointly developed an interactive advertising method for smart television. It enables clickable campaigns to be activated on the TV screen using companion devices such as smartphones, helping advertisers to identify and target individual viewers. The system was piloted in Finland using the Hybrid TV (HbbTV) environment and after successful trials, was made available on most of the MTV Service-enabled smart TV platforms, such as Samsung Tizen and LG WebOS televisions.

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Categories: Broadcast & Satellite / Internet
Companies: Telia / Telia Finland
Countries: Finland
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