Some 28% of Irish TV viewers watch VoD daily - survey

Thursday 11 December 2014 | 15:18 CET | News
VoD activity is a daily activity for Irish adults and 16 to 24 year-old viewers are the most engaged in VoD, according to research by Nielsen for IAB Ireland. The study found that 28 percent of all viewers watch VoD content daily on a variety of devices and that half of 16 to 24 year olds do so. The most popular way of accessing content is through advertising-funded, free platforms, at 90 percent. The study also found that 45 percent of 16 to 24 year-olds said they watched more VoD than linear TV. Furthermore, 26 percent of VoD viewers visited a brand's website or physical location after

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Categories: Broadcast & Satellite / Internet
Countries: Ireland
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