Some 3.5 million Dutch consumers to own smartwatch in 2016

Thursday 25 September 2014 | 10:26 CET | News
Some 3.5 million Dutch consumers will own a smartwatch in 2016, according to a survey by market researcher Multiscope of 1,000 people. The research found that four out of five consumers are aware of smartwatches and 53 percent also know what the devices can do. Almost 40 percent are interested in owning such a device, mainly for its convenience. Interest is higher among men, at 46 percent, and men (64%) and younger people (60% of 18-49 year-olds) had higher awareness of smartwatches. Interested consumers said a smartwatch appears handy, making it easy to access information at any time.

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Categories: Mobile & Wireless
Countries: Netherlands
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