Some 68% of French dislike social network ads - survey

Tuesday 22 October 2013 | 22:43 CET | News
Some 68 percent of French internet users strongly dislike advertising on social networks and only 19 percent have made an online purchase after seeing an ad on Facebook, Google+ or Twitter, according to a survey of over 1,000 adults conducted by IFOP in June and published during the second week of October. This compares to 60 percent making a purchase after receiving an ad by e-mail, 56 percent after seeing a recommendation or comment online and 51 percent after getting an advertising leaflet through their letterbox. Only SMS ads were less effective than on social networks, with only 15

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Categories: Internet
Countries: France
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