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General

SONY AD FOR MINIDISC ATTRACTS CRITICISM

Wednesday 25 August 1993 | 00:00 CET | News
Sony (Japan) has been criticised for its new advert for its MiniDisc portable player system. The advert, which is being run on MTV and ESPN channels, is regarded as sexist by Systers, a group of women who communicate with each other using a computer network. The ad features a young man dressed in tight clothes who presses a button on his MiniDisc to reveal the names of a number of women. At the end of the advert, all of the women are lying across or sitting in the young man's car, with the on screen slogan stating that 'if you play it, they will come.' The women claim that the advert is

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Categories: General
Countries: United States
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