0
Wireless

Sony Ericsson adopts Sony make.believe branding

Friday 4 September 2009 | 07:53 CET | News
Sony Ericsson has announced the next stage of its on-going business transformation with the realignment of its external visual identity and brand values in order to deliver its vision of becoming the communication entertainment brand. The company also confirmed its adoption of the newly announced Sony brand message 'make.believe' in all consumer communication in order to reinforce its entertainment credentials and collaboration with the Sony Group. Visually, Sony Ericsson will expand the appeal of its 'liquid identity' logo by adding seven new colour variations plus a new a 'liquid energy'

Thank you for visiting Telecompaper

We hope you've enjoyed your free articles. Sign up below to get access to the rest of this article and all the telecom news you need.

  • Register free and gain access to even more articles from Telecompaper. Register here
  • Subscribe and get unlimited access to Telecompaper’s full coverage, with a customised choice of news, commentary, research and alerts.

Subscriptions

Already registered?



Free Headlines in your E-mail

Every day we send out a free e-mail with the most important headlines of the last 24 hours.

Subscribe now

Categories: Mobile & Wireless
Companies: Sony Ericsson
Countries: World
::: add a comment

Add comment

We welcome comments that add value to the discussion. We attempt to block comments that use offensive language or appear to be spam, and our editors frequently review the comments to ensure they are appropriate. If you see a comment that you believe is inappropriate to the discussion, you can bring it to our attention by using the report abuse links. As the comments are written and submitted by visitors of the Telecompaper website, they in no way represent the opinion of Telecompaper.







+6%
Orange books revenue growth y-o-y
Spain  |  2017 Q1