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Wireless

Sony Ericsson adopts Sony make.believe branding

Friday 4 September 2009 | 07:53 CET | News
Sony Ericsson has announced the next stage of its on-going business transformation with the realignment of its external visual identity and brand values in order to deliver its vision of becoming the communication entertainment brand. The company also confirmed its adoption of the newly announced Sony brand message 'make.believe' in all consumer communication in order to reinforce its entertainment credentials and collaboration with the Sony Group. Visually, Sony Ericsson will expand the appeal of its 'liquid identity' logo by adding seven new colour variations plus a new a 'liquid energy'

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Categories: Mobile & Wireless
Companies: Sony Ericsson
Countries: World
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