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Sony uses Channel 4 talent for new Xperia X ads

Monday 6 June 2016 | 11:19 CET | News
Sony and 4Sales, sales division of UK broadcaster Channel 4, have agreed a new exclusive partnership that will see Channel 4 talent star in a new ad campaign for the new Xperia X smartphone. The first ad, starring comedian Paul Chowdhry, premieres on Friday 03 June during Gogglebox, with another two ads starring Channel 4 F1 presenter Steve Jones and The Inbetweeners' James Buckley airing the following week. The partnership will see the ads, titled 'What's Your X', air across Channel 4 as well as on All 4.

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Categories: Broadcast & Satellite / Mobile & Wireless
Companies: Channel 4 / Sony
Countries: United Kingdom
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