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'Soundtrack your brand' plays in US, signs McDonald's

Friday 6 May 2016 | 09:42 CET | News
'Soundtrack your brand', a Swedish tech start-up providing a music streaming service for businesses, launched in the US on 5 May and entered into a global deal with McDonald's, writes Reuters. Co-founded with Spotify in 2013 in Sweden, the company aims its service at small businesses and large chains. Its music product is advertised as one that can keep customers in-store longer and increase sales. The deal with McDonald's will allow the start-up to sign up the fast food chain's franchisees worldwide and provide them with playlists on pre-approved terms.

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Categories: Internet
Companies: Spotify / Telia
Countries: Sweden / United States / World
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