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General

Spain's BBVA using Telefonica digital marketing technology

Thursday 21 January 2021 | 15:30 CET | News
Telefonica said financial services provider BBVA has become the first company in Spain to implement its 'Tailor-made Ads' service for online advertising campaigns, The contextual marketing tool was created by the operator's Data Innovation unit and uses Active Learning and Deep Learning technology to develop algorithms capable of detecting customer behaviour and consumption patterns.

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Categories: General
Companies: Telefonica
Countries: Spain
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