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Wireless

Spanish mobile ad market to grow 10.6% in 2015 - survey

Monday 27 October 2014 | 14:52 CET | News
The Spanish mobile advertising market is set to grow by 10.6 percent in 2015, according to a survey conducted by the Zenthinela panel of advertising directors. The panel, which meets on a quarterly basis, predicted that mobile advertising would be the fastest-growing industry sector next year, followed by internet advertising (6.3 percent), pay-TV (4.9 percent) and DTT (4.6 percent). However, magazine, daily newspaper and radio advertising revenues are set to fall 6.3 percent, 4.6 percent and 0.7 percent respectively, according to the Zenthinela survey.

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Categories: Mobile & Wireless
Countries: Spain
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