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SpotX and Smartclip conclude initial merger steps

Friday 9 February 2018 | 11:29 CET | News
Video ad serving platforms SpotX and Smartclip said that they have concluded the first steps of their merger and now share a joint management team. The new ad tech company will act under the SpotX brand in the US and internationally, while the Smartclip brand will remain in use in certain local markets. The combined company will generate over 40 percent of its business outside the US in future and focus on expanding investments and scale innovation.

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Categories: Broadcast & Satellite
Companies: RTL / RTL Deutschland / RTL Group
Countries: Germany
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France  |  2018 Q1