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General

Sprint launches Cut Your Bill in Half Event with NBA star

Tuesday 17 February 2015 | 09:39 CET | News
Sprint has launched a new commercial with NBA star Kevin Durant. Two informercial spots made their debut during TNT's telecast of the NBA All-Star Game. Both spots are part of a larger campaign starring Durant to highlight Sprint's Cut Your Bill in Half Event. The commercials will be complemented by innovative digital and social extensions of the ad concept, all developed by New York advertising agency Translation. Sprint said the campaign targets Verizon and AT&T customers and that with the Cut Your Bill in Half Event, the operator will provide unlimited talk and text to anywhere in the US

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Categories: General
Companies: Sprint / Twitter / Verizon
Countries: United States
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