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Wireless

Sprint pulls video calling T-Mobile 'ghetto'

Thursday 14 April 2016 | 09:51 CET | News
Sprint pulled an internet video ad after viewers criticised it for being insensitive to minorities and poor people, reports The Verge. The ad showed Sprint CEO Marcelo Claure asking a group of mostly white customers of Sprint, T-Mobile, Verizon and AT&T, "T-Mobile. When I say 'T-Mobile' to you, just a couple of words?" A woman sitting next to him says the first word that came to her mind was "ghetto", acknowledging that it sounds terrible. After first defending the ad, Claure apologised in a tweet, saying "My job is to listen to consumers. Our point was to share customer views. Bad judgement

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Categories: Mobile & Wireless
Companies: Sprint / T-Mobile US
Countries: United States
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