StarHub strikes multi-year broadcast deal with Bundesliga

Wednesday 16 September 2020 | 10:46 CET | News
Singapore operator StarHub and Bundesliga International, a subsidiary of DFL Deutsche Fußball Liga, have agreed to a new multi-year deal to air Bundesliga and Bundesliga 2 matches in Singapore. StarHub will broadcast the full Bundesliga experience, with the German Supercup and end-of-season promotion/relegation play-off matches, in addition to the league matches.

StarHub is the official Bundesliga Telco partner in Singapore. Through the StarHub TV+ entertainment platform, football fans will be able to watch more than 200 matches live in HD through multiple avenues such as their TV or the StarHub TV+ app. They can catch the Bundesliga and other sports, with a Sports+ Pass at SGD 20 per month. Customers who also subscribe to StarHub Mobile postpaid services will be able to stream all matches free of data charges.

StarHub will also engage local football fans through onsite activations and promotions at StarHub official stores and events. Fans will be able to participate in subscriber-only events such as meet and greet sessions or social contests to win player jerseys as the season progresses.

StarHub is also launching a Bundesliga microsite, which will host match highlights, matchday clips and Bundesliga Report - an editorially produced show that will feature Bundesliga stars, stories and exclusive behind-the-scenes content. Fans will also have access to two additional Bundesliga programmes, Bundesliga Weekly and Best of the Month.

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Categories: Broadcast & Satellite
Companies: StarHub
Countries: Singapore
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