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Starz Play to launch first original Arabic series based in UAE

Thursday 11 July 2019 | 15:24 CET | News

Subscription video-on-demand (SVoD) service Starz Play is set to launch its first Arabic original series based in the UAE, reports Arabian Business. Its first production of this kind will have a pan-regional storyline, with more details to be announced by Q4, CEO Maaz Sheikh said. He said that the series will be sensitive to regional cultural values, given the backlash against Netflix's controversial Jordanian series Jinn, which included intimate scenes, alcohol consumption and vulgar language. 

Starz Play has the largest market share in the region at 29 percent of subscriptions and 32 percent of revenue, according to the IHS Markit Pay TV & Online Video Report for MENA for 2019. It has 1.2 million users and credits growth to its flexible payment options in MENA, where bank card penetration remains low, including payment through local mobile plans and free trials without commitments or restrictions.


 



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Categories: Broadcast & Satellite
Companies: Starz Play
Countries: United Arab Emirates
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