Streaming devices to dominate viewing preferences

Thursday 8 January 2015 | 22:01 CET | News
While television continues to provide the best quality picture and viewing experience, the way content is being discovered and consumed is changing dramatically, especially for millennials. According to preliminary results of the second NATPE||Content First and the Consumer Electronics Association (CEA) joint research study shows just 55 percent of millennials use TV as their primary viewing platform, while streaming devices, laptops, tablets and smartphones, are poised to dominate their viewing preferences. 

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Categories: Broadcast & Satellite / Internet
Companies: Netflix
Countries: United States
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