Streaming music boosts online music sales - study

Thursday 5 April 2012 | 08:19 CET | News
Streaming music has a positive effect on the purchase of online music and attendance at concerts of international stars, but has no impact on CD sales, according to a study by M@rsouin, a market research company spun off by Telecom Bretagne and the University of Western Brittany. The study found streaming music to be complementary rather than substitutive, with a rise in music purchases by internet users who use streaming to learn about new groups and songs. The difference between online and physical music sales is attributed to three possibilities: music files are better adapted to mobile phones and music players, freedom allows internet users to buy individual tracks rather than whole CDs, and online recommendation tools boost internet sales. Le Monde reports that the study found a correlation between streaming music and concert attendance, mainly for big international acts. M@rsouin plans further work on the relationship between France's three-strikes law on P2P piracy has an incidence on streaming music.

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