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Streaming music boosts online music sales - study

Thursday 5 April 2012 | 08:19 CET | News
Streaming music has a positive effect on the purchase of online music and attendance at concerts of international stars, but has no impact on CD sales, according to a study by M@rsouin, a market research company spun off by Telecom Bretagne and the University of Western Brittany. The study found streaming music to be complementary rather than substitutive, with a rise in music purchases by internet users who use streaming to learn about new groups and songs. The difference between online and physical music sales is attributed to three possibilities: music files are better adapted to mobile

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Categories: Internet
Countries: France / World
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