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Broadband

Study shows decline of TV-centric living room in UK

Thursday 11 February 2016 | 11:14 CET | News
The new Real Living study from the IAB UK shows that devices compete equally with TV for consumer attention in the modern living room. The report examines the degree to which the rise of internet-connected devices has impacted the traditional TV watching living room dynamic. It expels the myth that the TV is the dominant living room screen and entertainment the dominant activity. Only 50 percent of UK online adults say the TV set is the focal point of their living room, whilst 70 percent claim to ordinarily use a connected device whilst watching TV, rising to 87 percent of 16-34s.

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Categories: Broadcast & Satellite / Internet
Countries: United Kingdom
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