Study shows strong digital cable TV adoption

Friday 12 June 2015 | 10:52 CET | News
Digital TV penetration is widespread in east German cable TV homes, especially in Saxony (75%), Saxony-Anhalt (74%) and Thuringia (72%), according to a survey of 1,000 cable TV homes in Berlin, Brandenburg, Saxony, Saxony-Anhalt and Thuringia by Primacom. The majority (80%) of cable households have a flat-screen TV. Of those without digital TV, 14 percent plan to upgrade to digital TV in the next 12 months and 26 percent do not rule out a move to digital TV. The study shows that awareness of the benefits of digital TV is particularly high with 35-49 year olds. The remaining analogue TV users

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Categories: Broadcast & Satellite / Fixed
Companies: PrimaCom
Countries: Germany
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