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Swedes prefer subscription to transactional streaming

Tuesday 10 November 2015 | 12:31 CET | News
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Swedish consultancy Mediavision said three out of four 15-74-year-olds in Sweden now use online streaming services to listen to music or watch video. Spotify holds 90 percent of the market for all chargeable online music streaming subscribers in Sweden. In the third quarter of 2015, 30 percent of Swedish households had an online video subscription and Netflix is by far the most popular service. One in three households subscribes to either Netflix or Spotify.

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Categories: Internet
Countries: Sweden
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