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Broadband

Swedish audio streaming market value rises 13% in 2020, radio advertising down 9%

Friday 19 March 2021 | 12:12 CET | News
The Mediavision consultancy said that the Swedish market for digital music and audio book streaming expanded by 13 percent or by SEK 400 million year on year in 2020, caused by the Covid-19 pandemic. The radio advertising market weakened by 9 percent or by SEK 90 million, as the pandemic led to less travel, especially less commuting, and so less radio listening. By contrast, there was a rise in subscriptions for streaming audio services, although the number of subscribing households was stable at 50 percent.

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Categories: Broadcast & Satellite / Internet
Countries: Sweden
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