Swisscom soft launches Mobile Embrace direct carrier billing

Wednesday 20 August 2014 | 11:42 CET | News
Mobile Embrace, a mobile payments and mobile marketing company, announced its m-payments business has completed technical integration in Switzerland with Swisscom and now progressed to the next phase in market, know as 'test and learn'. 'Test and learn' is a soft launch phase that is used to achieve suitable performance levels and customer acquisition cost targets while minimising expenditure. As announced on 28 July, Mobile Embrace is bringing Swisscom customers mobile-optimised digital products and services, and the ability to pay with direct carrier billing. 

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Categories: Mobile & Wireless
Companies: Swisscom
Countries: Switzerland
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