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Wireless

Swisscom to launch platform for interactive marketing campaigns Beem

Monday 27 May 2019 | 16:49 CET | News
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Swisscom said that its platform Beem will launch in Switzerland from 01 June. Beem will let users run marketing campaigns on smartphones, allowing users to interact. The Swiss Federal Railways (SBB) will run the first marketing campaign through Beem on 03 June. Beem will be available initially for APG|SGA billboards and cinema advertisements. It can already be used on 3+. TV channels are in the advanced stages of testing the system.  

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Categories: Mobile & Wireless
Companies: SBB / Swisscom
Countries: Switzerland
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