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General

T-Mobile NL returns to business campaigns in Q1; KPN, VodafoneZiggo slow marketing spend

Tuesday 21 May 2019 | 13:01 CET | News
Dutch operators spent less promoting their business services in the first quarter of 2019 than in the last quarter of 2018, according to an analysis by Telecompaper. KPN's gross spending fell to just over EUR 1.8 million from EUR 6.3 million, and VodafoneZiggo dropped to EUR 1.6 million from EUR 6.3 million in the previous quarter. Challenger T-Mobile meanwhile stepped up its spending on business promotions. 

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Categories: General
Companies: KPN / Tele2 Netherlands / Telfort / T-Mobile Netherlands / Vodafone Netherlands / VodafoneZiggo / Ziggo
Countries: Netherlands
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