Tablets, laptops reduce TV consumption in Germany – study

Wednesday 9 May 2012 | 10:45 CET | News

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The increasing use of tablets and laptops is reducing TV consumption in Germany, according to a study for Viacom by BBDO-owned agency Interone. The study, including expert interviews and a survey among 1,045 respondents aged between 18 and 74, showed that around 50 percent of users already use other devices to access media platforms online while watching TV. Eighty-seven percent find that the laptop is an important medium for video. The average TV consumption in Germany is 223 minutes per day. Sixty-seven percent of users leave the TV on while doing something else, and 44 percent surf the

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Categories: Internet / Mobile & Wireless
Companies: Viacom
Countries: Germany
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