Tata sees INR 4 bln in media services revenue over 5 years

Tuesday 24 September 2013 | 23:23 CET | News
Indian telecommunications provider Tata Communications expects to make over INR 4 billion in revenue from its media content transcoding and delivery service segment over the next five years, reports the PTI. The global market for media content transcoding and delivery services is estimated at USD 70 billion, said Tata Communications business head of media services Sameer Kanse. The company launched a new service about six months ago, It converts video content into digital form, stores it in data centres, and provides access to authorised persons only, with additional software to facilitate workflow in media houses. Tata Communications has already partnered with media group Viacom18 and has started broadcasting quality video transcoding and delivery services using the cloud. Apart from Indian companies, the company is seeing interest from UK and US based media houses and is working on a proof of concept with them. Kanse said the new service will also help the media industry bring down piracy and movie leakages.

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