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Wireless

TBWA unveils social media monitoring tool in Kenya

Tuesday 2 October 2012 | 11:10 CET | News
US-based advertising agency TBWA has pioneered in Kenya a social media monitoring application that helps firms track consumer sentiments made in online platforms such as Twitter and Facebook. The mobile phone-based tool dubbed PRPro analyses news headlines, mentions and posts on news sites and social media regarding corporates or brands and classifies them as positive or negative. The firm's East Africa CEO Tim Smyth said the tool offers a technical solution at a fractional price to manual monitoring; additionally gathers hitherto unreachable information and offers analytics. The media buying

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Categories: Mobile & Wireless
Companies: Facebook / LinkedIn / Twitter
Countries: Kenya
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