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TDF and Enensys team up on targeted advertising

Friday 12 April 2019 | 10:08 CET | News
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Broadcast network equipment and software provider Enensys has partnered with French infrastructure operator TDF to standardise a targeted advertising product designed for the HbbTV environment. The new product has been developed by TDF to provide what is known as dynamic ad substitution. It has already undergone testing at the end of 2018, in a project led by advertising agency FranceTV Publicite.

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Categories: Broadcast & Satellite
Companies: Enensys Technologies / TDF
Countries: France
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