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Wireless

Telefonica, Brainstorm sign global mobile marketing deal

Wednesday 9 July 2014 | 09:23 CET | News
Telefonica has signed a three-year contract with Brainstorm Mobile Solutions Limited for the global roll-out of a mobile marketing platform that aims to deliver personalised location-based marketing campaigns. Brainstorm's platform has already been introduced into 7 of Telefonica's territories and the new contract will see it deployed across the operator's European and Latin American markets. The goal is to create tailored campaigns for global and local brands by taking full advantage of the mobile marketing revolution, with personalisation and data coming into play. The partners will also be

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Categories: Mobile & Wireless
Companies: Telefonica
Countries: Spain
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