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Wireless

Telefonica deploying marketing campaigns service in Brazil

Tuesday 2 July 2019 | 15:12 CET | News
Telefonica's wholesale unit TIWS announced that the company's Brazilian subsidiary Vivo will be using the Marketing Campaigns Manager service launched last year to provide its 73 million-plus mobile customers with the most relevant offers in real time through multiple channels. The service is designed to help operators enhance their mobile customer experience via personalised content, allowing them to monetise subscriber interactions with contextual real-time marketing.

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Categories: Mobile & Wireless
Companies: Telefonica / Vivo
Countries: Brazil
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