Telefonica, eBay strike global app deal

Tuesday 15 February 2011 | 12:08 CET | News
Telefonica has signed a partnership agreement with eBay. Under the terms of the contract, eBay will work with Telefonica to make its shopping service available on most smartphones and feature phones sold by the company via its O2 brand in the UK. This is the first mobile pre-load deal agreed by eBay anywhere in the world, and the first time Telefonica has selected an app to make available to its O2 customers. O2 customers in the UK will be the first to benefit from the arrangement, but eBay's mobile shopping experience will be rolled out to other Telefonica markets worldwide. Starting later this year the eBay mobile app icon or a link to the mobile site will appear on either the home page or two subsequent pages of most Android, Windows Phone 7, Symbian, Blackberry and bada devices sold by O2 in the UK over the next two years. The company will work with device manufacturers to pre-install the application.

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