Telefonica Germany targets 50,000 young people via Think Big

Tuesday 21 June 2011 | 14:19 CET | News
Telefonica Germany has published its latest Corporate Social Responsibility (CSR) Report, providing information on key performance indicators and main CSR areas for 2010 as well as CSR objectives for 2011. CEO Rene Schuester said that its objective was to reach at least 5,000 young people across Germany with the Think Big programme by 2011, rising to 50,000 by 2015. Overall, Telefonica Germany invested over EUR 700,000 in charities in 2010, up more than 4-fold from 2009. The number of employees volunteering almost doubled to 1,205 in 2010. The company is aiming for 15 percent of all employees to take part in voluntary projects in 2011, with 7 percent of these being Think Big projects. To help around 300,000 severely hearing impaired people in Germany, the operator provides a special service concept, which includes an online concept with videos in sign language. Since 2010, it has been working with social organisation VerbaVoice to provide a mobile written interpreting service that converts voice to text and transfers this to laptops or mobile phones via the Internet. This enables hearing impaired students to follow their school lessons virtually in real time. To date, some 2,500 hours of classes have interpreted using this method.

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