0
General

Telefonica inks 4-year deal to become Atletico Madrid technological partner

Wednesday 13 February 2019 | 09:09 CET | News
Telefonica has signed an agreement to become the technological partner of Atletico Madrid and sponsor of its senior men's and women's teams over the next 4 years at an event in the Spanish football club's Wanda Metropolitan stadium. The partners have already collaborated to set up a Wi-Fi service at the ground and other technological improvements to be implemented in the short term include the rolling out of a big data platform to improve the experience of fans as well as an app-based fast track service to pick up food and drinks. 

Thank you for visiting Telecompaper

Sign up below to get access to the rest of this article and all the telecom news you need.

  • Register free and gain access to even more articles from Telecompaper. Register here
  • Subscribe and get unlimited access to Telecompaper’s full coverage, with a customised choice of news, commentary, research and alerts.

Subscriptions

Already registered?



Free Headlines in your E-mail

Every day we send out a free e-mail with the most important headlines of the last 24 hours.

Subscribe now

Categories: General
Companies: Telefonica
Countries: Spain
::: add a comment
This article is part of dossier

Fibre


Add comment

Please login or register to leave a comment.

We welcome comments that add value to the discussion. We attempt to block comments that use offensive language or appear to be spam, and our editors frequently review the comments to ensure they are appropriate. If you see a comment that you believe is inappropriate to the discussion, you can bring it to our attention by using the report abuse links. As the comments are written and submitted by visitors of the Telecompaper website, they in no way represent the opinion of Telecompaper.


Related

Telefonica, Ericsson bring 5G to Deportivo La Coruna stadium

Published 11 Sep 2020 09:25 CET | Spain
Telefonica and Ericsson have again teamed up to convert the Abanca-Riazor stadium in La Coruna (Galicia), home of football club ...

Telefonica inks tech partner deal with Valencia Basket

Published 09 Jun 2020 11:24 CET | Spain
Telefonica has signed an agreement to become the "technology partner" of Spanish basketball team Valencia Basket Club. Under the ...

Movistar extends Estudiantes basketball club sponsorship until 2025

Published 01 Jun 2020 15:48 CET | Spain
Telefonica has confirmed the extension of its sponsorship deal with Madrid-based basketball team Club Estudiantes by another 4 ...

Telefonica, Ericsson to convert Barcelona's Campo Nou into Europe's first 5G stadium

Published 26 Feb 2019 15:07 CET | Spain
Telefonica and FC Barcelona have announced an agreement to convert the club's Camp Nou into the first football stadium in Europe ...

Telefonica to air Serie A and Ligue 1 football in Spain

Published 20 Feb 2019 14:52 CET | Spain
Telefonica has announced a deal to broadcast matches from the Serie A and Ligue 1 football leagues on an exclusive basis in Spain ...

Telefonica to connect new Atletico Madrid stadium

Published 19 Dec 2017 09:44 CET | Spain
Telefonica has announced a contract to become the technological partner of Atletico Madrid's new stadium on the outskirts of the ...

Telefonica presents EUR 12.5 mln Real Madrid sponsorship

Published 31 Mar 2017 08:41 CET | Spain
Telefonica announced the details of its EUR 12.5 million deal to sponsor Real Madrid's football and basketball teams for the ...

Telefonica launches 'Movistar Likes' customer rewards scheme

Published 29 Mar 2017 15:11 CET | Spain
Telefonica has announced the launch of a new loyalty scheme called 'Movistar Likes', designed to reward the company's customers ...

Real Madrid confirms Telefonica sponsorship deal

Published 29 Mar 2017 12:14 CET | Spain
Real Madrid has confirmed recent reports that it has signed a major sponsorship agreement with Telefonica. The club announced on ...

Telefonica, Barcelona sign Latin America sponsorship deal

Published 19 Feb 2015 09:48 CET | Latin America
Telefonica and Spanish football club Barcelona have announced details of a three-year Latin American sponsorship deal worth EUR ...





Calendar   /   Industry Events

11 May United Internet Q1 2021
11 May Softbank FY results
11 May Magyar Telekom Q1 2021
11 May Radcom Q1 2021
11 May Vizio Q1 2021
11 May Allot Q1 2021
11 May Telefonica Brasil Q1 2021
11 May Sonim Q1 2021
11 May Lattice Semiconductor investor day
11 May Small Cells World Summit
12 May Lumentum fiscal Q3
12 May Syn Q1 results 2021
12 May OTE Q1 2021
12 May NEC FY results
12 May Telefonica Deutschland Q1 2021
12 May Deutsche Telekom Q1 2021
12 May Bredband2 Q1 2021
12 May BT FY results
12 May Mediaset Q1 2021
12 May Airtel Africa Q1 2021
13 May Poly fiscal Q4
13 May Alibaba Group Q1
13 May Inwit Q1 2021
13 May Telefonica Q1 2021
13 May DZS investors day
14 May Digi Communications Q1 2021
14 May Japan Display FY results
14 May Sohu.com Q1 2021
14 May Sogou Q1 2021
14 May Telesat Q1
::: More Calendar Items