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General

Telefonica, playthe.net sign Spanish outdoor ad deal

Thursday 18 June 2015 | 09:45 CET | News
Telefonica and Spanish digital signage company playthe.net have signed a deal to accelerate the digitalisation of over 20,000 hotels, restaurants and bars all over Spain. Under the terms of the agreement, the partners will combine Telefonica's network with playthe.net's outdoor advertising technology to help establishments create an interactive digital experience with their customers at point of sale. Establishments will be offered professional displays, Wi-Fi connectivity and smart content management platforms at no cost, and will also be able to generate extra income by sharing the profits

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Categories: General
Companies: Telefonica
Countries: Spain
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