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General

Telefonica presents EUR 12.5 mln Real Madrid sponsorship

Friday 31 March 2017 | 08:41 CET | News
Telefonica announced the details of its EUR 12.5 million deal to sponsor Real Madrid's football and basketball teams for the remainder of the 2016-2017 season, and the following 2017-2018 season. Under the terms of the 'Connecting Partner' deal, Telefonica will provide a Wi-Fi service at the Santiago Bernabeu stadium and 'connect' the more than 500 million Real Madrid football and basketball fans with the day-to-day activities of the club through different activities. These include the creation of a new Real Madrid app, and a number of social network actions before, during, and after each

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Categories: General
Companies: Movistar / Telefonica
Countries: Spain
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