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General

Telefonica rolls out marketing campaigns service for mobile operators

Monday 19 March 2018 | 09:51 CET | News
Telefonica Business Solutions, the B2B unit of Spanish telecommunications operator Telefonica, has announced the launch of a service designed to help operators enhance their mobile customer experience via personalised content. The fully virtualised service, dubbed Marketing Campaigns Manager, enables operators to monetise subscriber interactions with contextual real-time marketing via multiple channels, allowing end-users to make a variety of different purchases at specific moments, said the company.

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Categories: General
Companies: Telefonica
Countries: Spain / World
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